21 Jan Superman – Teaser Trailer
I love teaser trailers. The current trailers almost tell the whole plot of the movie. A teaser trailer can spotlight the promise of a high concept idea and can act as a poem for a more complicated film. I love when a teaser trailer can show so little of the current film yet get me more excited than the two and a half minute final trailer. And this is not an easy thing to do.
What is a teaser trailer?
Teaser trailers are almost always the first trailer released for a film (sometimes the film isn’t finished).
They usually run under 60 seconds in length, although there are exceptions.
Usually the teaser trailer will sell a movie based on the high-concept idea or the film’s tone instead of the characters and their story.
Often times the best teaser trailers show little or nothing of actual footage from the film.
In 1977, the mega production of the Superman movie promised to make the public believe that a man could fly. Beyond the expectation that the film involved, there was a great skepticism around this production. The reasons for this fear were the great technical complexity that this task required, the advances and setbacks of the production, the fact that the lead actor is a real unknown, to have Marlon Brando as the highest paid actor in the history of cinema for only ten minutes of film.
In order to maintain interest in production, one of the most effective teaser trailer ever appeared: a bunch of names are imposed over footage of flight through the sunset and with a song that anticipated something very big. The teaser of a real cinematic Superman film, for its time, was very exciting for comic book geeks.
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